Dynamic Customer Segmentation: The Next Evolution in Marketing The current state of customer segmentation is quite antiquated in an age where customers expect immediate relevant communication from brands regularly.
Advertising is more data driven today than ever before. Digital advertising has evolved over the last ten years to define audiences at much greater levels of granularity.
Artificial intelligence and machine learning are rapidly on the rise. Having just attended Forrester’s Data Strategy and Insights Conference in Orlando, FL, we heard these terms frequently mentioned in many presentations.
Ad spend efficiency in online advertising has never been more important. Frustration has continued to increase with a digital ecosystem challenged by ad blocking, saturation, fraud, and breaks in how audience, campaign, response and sales data can be connected accurately. The result is poor measurement and ad waste.
As a CMO, who has been supporting CMO’s for 25 years with hundreds of analytic and data driven marketing campaigns across multiple industries, I am all too familiar with the latency inherent in the CRM campaign process of large enterprises.
ISID Launches Provision of Explainable AI (XAI) Solution “simMachines” Information Services International-Dentsu, Ltd. announces that it is the first company in Japan to become a distribution partner of the Explainable Artificial Intelligence (XAI) solution “simMachines” developed and provided by simMachines, Inc.
Predictive analytics plays an important role in the banking industry when it comes to fraud prevention, risk assessment, and more. Discover how explainable AI can enhance the functions predictive analytics serves in banking.
Facebook recently announced that it will no longer support 3rd Party Data Partner Categories or enable advertisers to create campaigns against custom audiences in their platform due to privacy regulations.
According to CIO Magazine, May 2nd, 2018, major brands are intensely searching for explainable AI solutions for several reasons spanning guarding against ethical and regulatory breaches to understanding when to override machine based decisions or how to improve them in the future.